In its thrust to promote digital lifestyle to Filipinos, Power Mac Center, the premium Apple reseller in the country is launching Cinemansanas – a campaign for aspiring and even established artists to create short digital film entries with the theme “Designing for a Bold New World.


Contest participants are allowed to create films in different forms and genres including narrative fiction, documentary and the like. Moreover, the competition has two main categories – a student category (meant for high school and college students) and a professional category for local residents. Student entries will also be automatically eligible to win the Adobo Design Awards Asia (ADAA) while professionals will need to pay a nominal fee of Php500 to be eligible.

All entries will be shot and edited using Apple devices. The Student Category Diamond Award winner will receive Php30,000 worth of PMC Gift cards, while the winner in the Professional category gets to take home Php50,000 worth of PMC Gift cards.

Runner-ups in both categories will also get PMC gift cards and products. Special prizes will also be awarded to ADAA winners and the People’s Choice Award.


As with previous iterations of Pixelworx campaigns, Cinemansanas will feature a series of workshops led by brand ambassadors, as well as live demo sessions in select PMC stores. For 2016, Power Mac Center has selected various industry leaders including director Erik Matti, Yam Laranas, Ricky Lee as well as Mario Cornejo and Monster Jimenez.

The deadline for submission of entries is on March 20, 2016. Interested parties can visit Power Mac Center’s website and social media accounts for more information.

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CellPrime, the company behind the local smartphone brand CloudFone is expanding its business this 2016 through different partnerships which the company hopes will transform them from a typical phone maker into a digital lifestyle brand that offers customers not only hardware but also multi-media content.

At a recent event in Metro Manila, the company announced to members of the media that it has inked deals with various international companies to expand its offerings in the Philippines market. These companies include Chinese firms Tinno and Gionee as well as the Korean automaker Hyundai.

Apart from hardware partners, Cellprime is also working with content creators as well as lifestyle brands like Disney, Star Wars, Marvel, PBA, NBA and Windows 1|Xbox to give consumers a more immersive mobile experience.

Cellprime’s mission was to give more Filipinos greater access to mobile technologies that are not just affordable but also equipped with the latest and most compelling innovations from leading technology providers. Our partnership with these lifestyle, sports, entertainment, gaming and technology giants solidifies our position as a key player in the mobile market and enables us to be ready for the future. - Eric Yu, Cellprime CEO.

The company was also eager to announce its newest products as well as products from their partners that will also be offered at Cloudfone’s concept stores nationwide. These include the new Cloudfone Excite Prime, two new members of the company’s Thrill series – the Thrill HD and Thrill Lite, Gionee’s Elife E8, S Plus, Elife P5W and Hyundai’s Aero smartphone.


Cloudfone was most proud of its new Excite and Thrill models which are all made from metal. The Excite Prime model comes with an octa-core processor, a 64GB hard drive and 2GB of RAM for just Php3,999.

On the other hand, the Thrill Lite comes with a quad-core CPU, 8GB of internal storage and will sell for Php1,999. For Php1,000 more, you can get the Cloudfone Thrill HD which has a quad-core processor, an 8MP+5MP camera combo and 1GB of RAM.

Other notable products showcased during the event include Cloudfone’s CloudLite series of feature phones as well as the Star Wars and Spotify-themed handsets.

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Proudly Filipino brand Ekotek has been in the market since 2012 offering consumers with mobile phone accessories and other consumer electronics. These past couple of years, the company has decided to make a leap to the smartphone and tablet industry by creating their own line of smart devices.


For their smartphones and tablets, Ekotek has decided to follow the same principles it has applied on its line of phone accessories – affordability matched with excellent customer service. In fact, the company prides itself by being the only local manufacturer to offer a 14-day replacement policy.

One of the company’s newest product in the market which is supposed to benefit from these extended services is their newest tablet – the Ekotab Encore 2u. It’s meant to be an upgrade to the original Encore 2 and as such boasts improved specs and faces tough competition not only from foreign brands but also from local names like Cherry Mobile, Cloudphone and Starmobile.

Does it have what it takes to set itself apart from the competition? We took the Encore 2u for a test drive to find out if the tablet is capable of winning people’s hearts over. Here are the results of our review.

Click to Expand Specifications

BODY Dimensions 188.5*108.3*8.25mm
Weight 268g
DISPLAY/OPTICS Display Type P+G Capacitive Touch Screen 
Display Size 7 inches
Cameras 2MP + VGA
PERFORMANCE Operating System Android 4.4.2
Chipset Allwinner A33
Processor 1.5GHz quad-core
Graphics Mali400 MP2
Internal, RAM 8GB ROM, 512MB RAM
Card slot Yes, microSD
CONNECTIVITY WLAN Yes
Bluetooth Yes
NFC No
Infrared port No
USB Yes, micro-USB
Battery Rating 2500mAh, Li-polymer
GPS Yes
Price Php2,999 (~$65)

WHAT'S IN THE BOX

Upon purchasing an Encore 2u, users will get of course the device plus a few accessories to help the device function. These include a sync and charge cable, a wall charger, and a USB OTG cable.


The package also comes with the usual mix of paper work including the warranty card and a quick start guide. Also included in the box are two Ekotek stickers so you can stick it into your other belongings to show to other people that you’re a proud Encore 2u owner.

DESIGN AND CONSTRUCTION

There’s one word that best describes the design of the Encore 2u – simple. In fact, some would even say that it’s a little too simple.


The front is occupied by the 7-inch screen, and there’s a little hole where the front-camera peeps into. The bezels around the display are a bit thick based on today’s standards and in contrast to other brands, the tablet doesn’t have a special layer of protection over the screen, so people planning to get the tablet should also consider getting some sort of screen protection.

When it comes to the buttons and ports, Ekotek has decided to put all the Encore 2u’s connectivity and physical buttons to the right side of the device (that is, if you hold it horizontally with the front camera located at the top right corner). Starting from the top edge you have the microphone pinhole, the power/lock button, a 3.5mm headphone jack, the micro-USB port and the volume rocker that lays proximal to the microSD card slot.


Flipping the device, the 2MP camera that sits on the upper right corner and protrudes slightly. Opposite to the camera on the lower right corner is a reset pinhole, while at the upper left corner is where you’ll find the speaker.

The entire slate is made from plastic. By the looks of it, Ekotek used a type of polycarbonate plastic that has the same texture as those used on earlier Nokia Lumia models which feels nice to the touch. The edges of the device are also curved making it really comfortable to hold; and we also found the plastic material is able to hold itself firm against fingerprints. During our two-week test was able to keep itself clean and scratch-free.  


Looking at the design and build quality in general, people who are looking for a utilitarian device and don’t mind much about having a flashy design will love the Encore 2u. On the other hand, those who want a device to flaunt to their friends in party will have to look elsewhere.

AUDIO, VISUALS AND OPTICS

As a 7-inch tablet, we reckon that a part of the Encore 2u’s life will be devoted to playing different types of media. In the audio, visuals and optics department, the tablet is able to tick some check boxes while leave the rest blank.

Let’s look at the positives first. The tablet’s audio, though not perfect, sounds okay. There’s a bit of distortion if you try to crank up the volume, but in general, the audio from the slate is clear and surprisingly not tinny considering the price of the device.


Unfortunately, the same can’t be said for the camera and display departments.

The Encore 2u’s 7-inch display has a resolution of 1024 x 600 pixels at a 16:9 aspect ratio. Even though we were already expecting Ekotek to cut some corners to keep the tablet’s price down, we really wished that it wouldn’t be the display. Just like in eating, people consume content with their eyes, and a sub par display has an adverse effect in user experience.

Even when we push the display’s brightness to its maximum level, images viewed on the screen still looks a bit dim and dull; and viewing angles aren’t good either.

Looking at the images taken with the rear camera, you’ll realize that the device is meant to be used as a replacement for a real camera or maybe not even a camera phone. Photos taken by the 2MP has washed out colors and suffer from blooming.




Moreover, the camera doesn’t have autofocus or touch focus so you can’t really take those creative shots and there’s a huge probability that majority of your photos (especially those with moving people) will have blurry parts. Video calls might also be a no-no because the tablet only has a VGA camera (0.3MP).

SOFTWARE AND UI

The Encore 2u runs on Android 4.4.2 and is vanilla UI through and through. Right out of the box, you’ll notice that the device is unadulterated as it gets with almost no bloatware – which we really like. In fact, you can say that it’s like a Nexus or Android One device in terms of user interface; and even the wallpapers are those default on Android.


The downside with the UI is that it’s also constrained by the limitations of the OS, a problem solved by custom software installed by other manufacturers. This means there’s no gesture controls, no software-based photo improving features and the likes. Fortunately, most of these features can be had through apps on Google Play, so at the very least there’s a work around if you want a specific feature that’s not default on the operating system.


As with most Android tablets, navigation is done through on-screen buttons. But unlike slates from other brands, the Encore 2u adds a few more buttons including one to make a screenshot and two virtual volume buttons.

PERFORMANCE

The Ecotab Encore 2u boasts an Allwinner A33 1.5GHz quad-core processor which is complemented by a Mali400 MP2 GPU and half a gig of RAM. During our test, we didn’t really had crash and lag issues with the device.

Because Ekotek didn’t use much of the on-board storage for its Android customizations, Encore 2u users will enjoy more space for their apps and media compared to other models from other manufacturers. Out of the 8GB advertised memory, users will be able to enjoy around 5.5GB out of the box.


We also tried playing a 3D game on the device and so far it was able to handle games that don’t require much GPU and CPU prowess. Casual gamers and maybe even intermediate gamers will be happy or at least content with using the tablet.

In terms of synthetic benchmark scores, the Encore 2u was able to get 303 (single-core) and 866 (multi-core) on Geekbench and around 16,600 on Antutu. They’re not that high, especially because the device just has 512MB of RAM but if you’re not planning on pushing the device to its limit and you’re just using it for normal tasks like web browsing, then you’ll be fine.


As for the battery, don’t expect the tablet to last more than a day. The 2500mAh Li-Polymer unit on the device last less than 5 hours on normal to heavy use but can last close to 20 hours if you’re using it conservatively.

FINAL WORDS

After spending two weeks with the Ekotek Encore 2u, we realized that this device isn’t meant for everyone. The tablet has some good points to brag about but there’s room for growth if it wants to compete with other brands to get the attention of a much broader audience.

On paper, the Ekotab Encore 2u doesn’t look like something worth considering. However, when you factor in the price (Php 2,999 or approximately $65), everything seems to make sense.
It received plus points for its speakers that produce acceptable sound quality, its clean and almost bloatware-free user interface, and Ekotek’s nice choice of construction materials. Nonetheless, there’s still room for improvement when it comes to its display and camera as well as the look and design of its hardware.

On paper, the Ekotab Encore 2u doesn’t look like something worth considering. However, when you factor in the price (Php 2,999 or approximately $65), everything seems to make sense. For us, it looks like the tablet isn’t really meant for young professionals who want power and performance but is meant to be a starter device for those who’s just crossing the digital divide.

It might not be the best gadget for power users, but it’s a solid choice as a gift (especially this coming holidays) maybe to your kid or to your parents/grandparents as a way to introduce them to smart devices without burning a hole in your wallet. 



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