Back in February of this year, Sony has decided to sell its
Vaio brand to JIP
(Japan Industrial Partners) which signals the entry of a new generation of Vaio
products without Sony’s backing both in terms of R&D and branding.
Today, Vaio announced two new products (sort of) – the Vaio
Fit and Pro in Tokyo, Japan. The two models are almost exactly the same in
terms of specs and design to the models launched by Sony last year at Computex.
According to the company’s CEO Takayuki Sekitor, they plan to uphold Vaio’s
design principles that are centered on choices and focus.
At present, the company doesn’t plan to ship its products
outside of Japan. According to Vaio, they are planning to ensure its success
first in its homeland before venturing into other territories. Hopefully,
future Vaio products will bring something new and different from what Sony has
offered in the past.
