Some users of Twitter’s iOS app have reported recently that
they were served with videos when they used a specific hashtag in their tweets.
According to a report by Recode.net, a number of iOS users
were served videos when they used the hashtag #amillionwaystodieinthewest,
specifically video clips from the Seth McFarlane movie. The suggested videos
appear within the tweet in a manner similar to that when a user shares a video
or YouTube video on the mobile app.
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| Photo Credit: Recode.net |
At the moment it looks like this feature is only available for
iOS Tweeter users and that the videos were suggested as part of a partnership
with certain content providers. It can also be noted that the suggested clips
weren’t paid as they are shown with a “Video provided by…” message instead of a
“video sponsored by” one.
At the moment it looks like the new feature is simply an
experiment, but it definitely can become a mainstay feature on Twitter
especially if you consider the benefits of potentially serving video content to
Twitter users and how it can help drive additional income for the company.
