Facebook’s F8 developer conference kicked off today and as
with F8 conferences in the past, the event showcased the company’s latest
products and projects. And this year,
the focus is on mobile.
For starters, the social networking giant today introduced
Audience network – a new tool for advertisers to extend their ad campaigns
beyond Facebook and into other mobile apps. The network will use the same
targeting technology used on Facebook ads including Custom Audiences, core
audiences and lookalike audiences.
Ads will be delivered in three formats – banner,
interstitial and native; and will use the same creative and images that are
already in use on advertiser’s ads on Facebook. Moreover, marketers can work
with third party mobile measurement partner to measure app engagements and
conversions as well as extracting demographic information.
At the moment, Facebook says the Audience Network is
currently targeted towards driving app installs or app engagements. But they
did promise to expand their efforts in the future to include additional
marketing objectives.
The social networking giant also announced new features for
mobile apps. On one hand, there’s this new feature called Send to Mobile, which will allow devs to connect users to push apps
to users’ devices whenever they view the web version of the app.
There’s also a Mobile
Like button that is designed for content aggregators and magazine apps like
Flipboard, which as the name implies will allow users to like and share content
to their friends in an easy and convenient manner. And lastly, there’s the Message Dialog box, which lets users
share content to select contacts.
