The Nexus brand has always been Google’s trademark for
devices that offer the purest Android experience. But now it seems the search
giant is planning to replace the line-up as well as the corresponding branding
with that meant for high-end devices and will be called Android Silver.
Apparently, the change in branding will also come with
corresponding changes in how the devices will be marketed. With Android Silver,
Google plans to offer handsets with no third-party bloatware and provide timely
OS updates similar to how Apple pushes updates to iPhones.
The devices that will bear the Android Silver branding will
reportedly adhere closely to guidelines and specifications provided by Google.
Moreover, the search giant will cover all the development and marketing costs
of its hardware partners. There are also rumours that Google will offer a hotline
service similar to what Amazon
is offering.
At the moment, the most likely hardware partners to start
with the shift would be Motorola and LG, while Samsung, HTC and Sony may likely
follow afterwards.
