Just a little over a year after Apple’s acquisition of Beats Electronics, the Cupertino-based company is now shutting down Beats’ online music streaming service in favor of its own Music streaming app – Apple Music.

In a post published on Beats Music’s website, the company has announced that it will be shutting down come November 30, which automatically signifies the closing down of all current subscriptions, though it promises that all picks and preferences of current subscribers will be moved to Apple Music.

To be fair, we already saw it coming ever since Apple announced its streaming service on WWDC. On the plus side, the transitioning of Beats Music to Apple Music provides a number of benefits to subscribers, primarily the ability to connect to artists for exclusive content – a feature that was absent in Beats Music. 

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Music streaming services like Spotify has definitely changed how people listen to music and so it goes without saying that companies are wanting to get a piece of that success. Apple is no exception and at this year’s WWDC in San Francisco, the company announced its answer to Sweden – Apple Music.

The service is brought about by the acquisition of Beats last year and naturally, Apple is relying heavily on the former’s expertise in the music industry to get its own music streaming service out in the market with a bang. 

The app will put all of a user’s music content in a single place – that includes album purchases, a streaming service and even a 24-hour live radio curated by real humans just like Beats Music. The app will also give users access to over 30 million songs on iTunes for streaming.

Apple Music just like Spotify will also take into consideration a user’s listening habits and create suggestions based on these information. The app also has a feature called “Connect” that will allow artists to post exclusive content into the platform giving them a direct link to their fans.

 

Furthermore, Apple has decided to integrate Siri into the app allowing users to listen to music by simply giving voice commands to their devices. The service will be available for free (at least for the first three months) by the end of the month. After the trial period expires, users are expected to pay $10 per month. 

There’s also going to be a $15 family bundle justs like Spotify, Rdio and other streaming services. The feature will of course initially be available on iOS but will eventually reach Android and Apple TV in the following months.

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Google has just purchased streaming app Songza for an undisclosed amount, giving the search giant a fighting chance against the Beats Electronics and Apple partnership.

Just like Beats Music, Songza uses algorithms and a team of DJs, musicians and music critics to curate playlists based on certain information such as weather and users’ activities. Possible applications of Songza’s technology include improvement of Google’s Play Music and the company’s upcoming paid subscription service for YouTube.

For now, Google is letting Songza continue with its operations independently, but it might not take long before the company integrates the app into a number of its services. The details of the deal aren’t public yet, but previous rumours peg the acquisition at around $15 million.

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