While other fitness tracker makers like Fitbit are trying to focus on creating improved version of traditional fitness-focused wearables, Misfit is trying to expand its horizons by creating fitness trackers in a different form factor. In fact, the company has announced two new products at CES last week that somehow deviates from the typical fitness trackers are currently found in the market.

On one hand, we have the Misfit Ray – a wristband fitness tracker that doubles as a fashion accessory. The device features a tube-shaped aluminum where the electronics (Including the LEDs) are housed and a flat band made of rubber or leather.

Just like other products from the manufacturer, the Ray is able to track different data including steps, calories burned, distance, swim laps and sleep patterns. According to Misfit, the device is able to last for up to six months on a single charge and is waterproof up to 50 meters.

The aluminum tube is touch-sensitive which activates the LED display once tapped. The Ray is also able to convey smartphone notifications like incoming calls, messages and reminders using LEDs and a vibration motor.

The Misfit Ray is available in either rose gold or carbon black and can be had with either a rubber band for $99 or a leather one for $120. Just like the Misfit Shine, the Ray can also be worn as a necklace. Misfit is now offering the device for pre-order and will ship in the next couple of months.

Another product that was announced during CES was the Misfit Specter, a pair of activity tracking wireless headphones.

In terms of form factor, the Specter has the same design as most headphones intended for use in the gym. It has a pair of in-ear headphones, a small clip-on base and a cord remote with music playback buttons. The small square contains the sensors and the battery which according to the company can last up to 8 to 10 hours per charge.

Just like the Ray, the Misfit Specter is able to track various activities including steps, activity and even sleep pattern (assuming the device is worn by the user during sleep). The Specter is using audio drivers from Chinese manufacturer 1More, which ensures that they give off quality sound.

There’s no specific date on which the headphones will start shipping but the price is expected to be around $200. 

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Apple’s premium reseller in the Philippines, Power Mac Center recently hosted a fashion show entitled “Fusion” to showcase its latest and upcoming wearable tech for Apple devices. The show featured several brands of wearable tech including heavy-hitters such as the Misfit Shine, Jawbone and Garmin as well as two new brands – Cookoo and Cogito.

Cogito and Cookoo Brand Ambassadors Vanessa Matsunaga, Fabio Ide, Rikka Infantado and Suki Salvador

First there’s the Jawbone with its new app for its UP fitness bands. According to Jawbone, the app is a comprehensive lifestyle and activity tracking system that provides information about the user’s weight, sleep and fitness activity. It also gives users an online community to share their fitness data.

Jawbone is also opening the UP ecosystem to enable third party developers and device manufacturers to better utilize the band’s hardware as well as its online community.

Another brand that made an appearance at the show was Garmin and its Vivofit fitness band. The device was first introduced at this year’s Consumer Electronics Show (CES) and capitalizes on the company’s expertise in navigation by using GPS technology to track users’ activities. The band is now available at Power Mac Centers for PHP6,450.

Jawbone UP

Finally, there’s the Misfit Shine – an activity tracker that can be worn in two different methods. On one hand, you can wear it as a traditional smart band but on the other hand, you can wear it as a necklace. The device is made from aircraft-grade aluminum and has an understated look.

The device is capable of tracking a user’s sleeping pattern, calories burned and distance reached. And just like the Jawbone UP app, the Shine’s companion app allows users to share their fitness data with their friends.

Misfit Shine

Now if you’re looking for a more traditional-looking time-piece with smartwatch capabilities, you might want to try out either the Cogito Classic watch or the Cookoo connected watch.

The Cogito Classic connected watch is made from premium materials and comes with a strap made from either genuine leather or stainless steel. The watch provides intuitive digital notifications to users and serves as an extension of a smartphone. It features a lucid digital display overlaid by the traditional analogue watch face.

On the display, users can check various notifications including calls, messages and alarms. The device is also water resistant up to 10ATM.

And lastly, there’s the Cookoo connected watch that offers almost the same features but for a younger market. Just like the Cogito Classic, the Cookoo watch was designed by Xavier Houy and incorporates two different materials – silicone and nylon.

Cookoo Connected Watch

The watch collection is split in two: a Sporty chic collection that features a soft-touch silicone band and the Urban Explorer collection that boasts a robust and form-fitting nylon band. Again, just like the Cogito Classic, the Cookoo connected watches features a digital display that shows users various notifications including calls, messages, emails and even those coming from social media sites such as Facebook, Twitter and Whatsapp to name a few.

Both the Cookoo and Cogito watches are powered by traditional button-cell batteries and can connect to smart devices via Bluetooth. The Cookoo is also water resistant up to 10ATM.

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