Ex Apple Exec Introduces the Obi Worldphone


A new name has entered the smartphone scene and it’s one that was built by a former Apple and Pepsi executive. The Obi Worldphone is the brainchild of John Sculley and aims to provide consumers from developing economies with premium-looking smartphone without the premium price tag. The company is initially launching two phones – the Obi Worldphone SF1 and the Obi Worldphone SJ1.6.


The Worldphone SF1 is packing a 5-inch IPS display with Full HD resolution and a signature “floating glass display”. Inside, you’ll find a Snapdragon 615 chip with 2GB of RAM and 16GB of expandable storage (there’s an alternative version that has 3GB of RAM and 32GB of on-board storage).

At the back, there’s a 13MP sensor from Sony with an f/2.0 lens and is capable of capturing 1080p video while a 5MP sensor is placed at the front. The phone also comes packing with Cat 4 LTE connectivity, dual-band Wi-Fi, Bluetooth 4.0, a 3000mAh battery and a unibody construction.

On the other hand, the Worldphone SJ1.5 comes with a 5-inch IPS panel with 720p resolution. It scores a MediaTek chipset with a quad-core processor and 1GB of RAM.


The camera on this phone has also been downgraded from a 13MP+5MP combo from the SF1 to an 8MP+5MP combo. The SJ1.5 also comes with a 3000mAh battery and features a magnesium-titanium alloy chassis covered with polycarbonate plastic.

Both phones will go on sale in the following weeks with the SF1 priced around $250 and the SJ1.5 for $130.

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