Fitbit has just announced three new fitness trackers that
should help the company get a wider reach by designing the products to fit
different kinds of people.
For the casual fitness buff, there’s the Fitbit Charge that
delivers all-day activity tracking and real-time fitness stats. The Charge
comes with bright OLED display that shows the user the current time and
real-time stats. The device also comes with a caller ID feature that displays
the name of the caller on its display when it is synced with a smartphone.
The Charge also tracks a user’s sleep cycle using motion
analysis to understand sleep and wake times. It also comes with a silent,
vibrating alarm to help users wake up more naturally. The Fitbit Charge is also
water-resistant and comes with a new textured wristband design with an improved
clasp. Fitbit claims the Charge can last up to 7 days and should now be available
on the company’s website for $129.95.
For those who want more features on their smartband, there’s
the Fitbit Charge HR. The device offers continuous heart rate monitoring thanks
to its PurePulse optical heart rate technology that provides continuous and
automatic wrist-based heart rate monitoring.
The Charge HR also offers all-day insights to a user’s overall
heart health including resting heart rate and heart rate trends on top of other
metrics such as steps, distance, floors climbed, calories and active minutes.
However, due to the larger dimensions of the Charge HR, battery life has been
reduced to 5 days compared to the basic Charge.
The Fitbit Charge HR will be available by early 2015 for
around $149.95 in blue and tangerine colors.
Now for those who want the best in terms of monitoring your
fitness activities, then the Fitbit Surge is a viable option. The company has
packed the Surge with a number of sensors including 3-axis accelerometers, a
gyroscope, a compass, ambient light sensor, GPS and a heart rate monitor.
It also comes with a backlit LCD touchscreen display with
customizable watch faces and an easy to navigate interface to view real-time
stats, workout apps, sleep and alarms. Information tracked by the device
include pace, distance, elevation, split times, route history and workout
summaries.
And just like the Charge and Charge HR, the Fitbit Surge
comes with a caller ID feature, as well as text alerts and mobile music control
so users can stay connected even while doing their workout. The Surge will also
get 7 days of battery life and will arrive early 2015 for $249.95 in black,
blue and tangerine.
