Apple’s New Hire is a Tag Heuer Sales Executive


It looks like Apple is hiring a number of market experts and influencers for its rumored iWatch wearable. Just a few weeks ago, there were reports that the Cupertino-based company has asked the help of several top athletes including Kobe Bryant to help test its iWatch.

Patrick Pruniaux of Tag Heuer

This week, a Tag Heuer Sales executive is reportedly joining Apple to help make the company’s upcoming wearable a success. According to LVMH’s Jean Claude Biver in an interview with CNBC that a sales director at its Tag Heuer wing has recently signed a contract with Apple.

The said executive was later reported by 9to5Mac as Patrick Pruniaux, Tag Heuer’s vice president of sales and retail. This could mean that Apple might be targeting the high-end market for the iWatch in contrast to current wearables.

The Apple iWatch is expected to be unveiled in Q3 2014 and will have a heavy focus on fitness with numerous sensors that are all integrated with the company’s HealthKit Hub.

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