Music Key is YouTube’s Answer to Spotify


YouTube is slowly finding other means to earn revenue apart from its traditional pre-roll ad-delivery system. The Google-owned video streaming service is already offering paid subscriptions since May of last year for videos, but this week, it’s expanding its paid-subscription service into music with Music Key.


Just like its main competitor – Spotify, Music Key will eliminate ads in a user’s playlist and allows for background music playback, offline music and endless playlists. Those who are subscribed to Google Play Music will automatically get free passes to Music Key. The service will also make music recommendations based on what a user listens to on YouTube.

Unfortunately, Music Key is currently on a beta invite-only stage in certain countries including the United States, Spain, Italy, Portugal, Finland and the UK. Subscription fee is at $10 per month for the said markets with an international launch slated next year.

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