IFA 2014: It’s All About the Number 7 for Huawei


The number seven is probably the magic number for Huawei at IFA this year. The Chinese tech firm has announced two new devices last week at the event showcasing some of its new hardware tech.

First up, there’s the new Ascend G7 phablet. It has a 5.5-inch display with HD resolution and a screen density of 267ppi. Huawei has installed a Qualcomm chipset on the G7, which comes with a 1.2GHz quad-core processor, 2GB of RAM and 16GB of on-board storage.

On the imaging and connectivity department, the Ascend G7 is sporting a 13MP f/2.0 snapper on the back, a 5MP camera on the front and LTE Cat4 connectivity.

Then we have the new Ascend Mate7. This device is slightly bigger than the Ascend G7 featuring a 6-inch display with Full HD resolution. In terms of performance, power is delivered by the company’s home-brewed Kirin 925 chipset that features a true octa-core processor, a Mali-T628 GPU, 2-3GB of RAM and 16/32GB of on-board storage.

There’s also a 13MP+5MP camera combo, a 4100mAh battery, integrated LTE modem, NFC and a fingerprint sensor at the back just below the camera module that’s coupled with a security engine trust zone. According to Huawei the zone won’t be accessible by third party software or any malicious app.

The Huawei Ascend Mate 7 will be available in coming weeks starting at $660 in different color options including obsidian black, moonlight silver and amber gold. Meanwhile, the Ascend G7 will sell for somewhere near $380 when it becomes officially available.

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