Is Sony Saying Goodbye to the Xperia Brand?


Sony CEO Kazuo Hirai made a comment last Wednesday during the closing of the Tokyo market that indicated the Japanese manufacturer’s intentions to leave the highly competitive smartphone and television business.


According to Hirai, the company will no longer pursue sales growth in the said market segments due to stiff competition from the likes of Samsung, Apple and other Chinese manufacturers.

At the moment, there are no open deals for a sell-off, but the company is allegedly considering an exit strategy. Once Sony unloads the struggling units, Hirai said the company will then focus its efforts on more profitable ventures including the production of camera sensors and its PlayStation game console business.

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