CES 2015: Asus Transformers, Zen and Zoom


Asus pulled off some magic tricks at CES this week. The Taiwanese tech giant has announced its newest products – mostly upgrades to its already successful phones and 2-in-1s.

First up is the Zenfone 2, which obviously will replace the trio of Zenfones from last year. The new model will have a 5.5-inch display with Full HD resolution and a screen density of 403ppi, which will be protected by a Gorilla Glass 3 panel. It will also have an Intel Atom Z380 chipset with a 2.3GHz processor, at least 16GB of onboard storage and a whopping 4GB of RAM.


On the camera side, the Zenfone 2 comes with a 13MP f/2.0 rear camera with an HDR and manual mode, and a 5MP front-facing camera that features a field of view up to 140 degrees thanks to a Selfie Panorama feature. Other notable features of the handset include a 3000mAh battery, LTE connectivity, dual-SIM connectivity and Android 5.0 Lollipop with an updated ZenUI out of the box.

The phone is expected to hit the store shelves in Q2 2015 in 5 different colors including osmium black, sheer gold, glacier gray, glamor red and ceramic white. Pricing starts at $199 for the 2GB RAM/16GB version.

Then there’s the Zenfone Zoom – the company’s answer to Samsung’s Galaxy K Zoom and the Nokia Lumia 1020 by having a 13MP camera with a 3x optical zoom lens with built-in OIS. The camera also comes with a True Tone LED flash and laser focus and a variable aperture of f/2.7 to f/4.8.


As for the rest of the specs, the Zenfone Zoom shares almost identical specs as the Zenfone 2 including a 5.5-inch Full HD panel, an Intel Atom chipset with a 2.3GHz quad-core processor, a PowerVR GPU, up to 4GB of RAM and 128GB of expandable storage, a 5MP selfie camera, LTE connectivity, Bluetooth v4.0 and dual-SIM connectivity.

The Asus Zenfone Zoom will be available alongside the Zenfone 2 in Q2 2015 for around $400 in either meteorite black or glacier white.

Now onto the Transformers – Asus has launched three new models this year. The Transformer Book T90 is the baby of the three with a screen size of 8.9 inches that sports a resolution of 1280 x 800 pixels. It’s packing a 1.4GHz Intel Atom Z3775 chip and comes with up to 64GB of built-in storage.

On the other hand, the Transformer Book T100, which is meant to replace last year’s model will have a 10.1 panel that offers a slightly better resolution than the T90 by having a Full HD screen. Other than the display, the T100 shares identical specs as its younger sibling.


The star of the trio is of course the Transformer Book T300 chi, which was actually first unveiled at last year’s Computex. The 2-in-1 features a 12.5-inch display that comes with either a Full HD or QHD panel. Asus has jammed Intel’s latest Core M Broadwell processor onto the device allowing the T300 to have a waistline of 1.65 inches even while docked with its keyboard.

Complete specs of the T300 chi haven’t been disclosed yet but pricing information has been released for all three tablets. The T90 will be offered at $299, while the T100 and T300 will go for $699 and $799 respectively.

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